Emirates voted top of the class
URL: http://arab2.com/f/dynamic-frameset.html?http://www.saudigazette.com.sa/
Date: Saturday 16th May, 2009
I was looking at the Saudi Gazette website which is a very famous Saudi news paper in English, and I found an interesting article about Emirates Company focusing on the airline sector. This article showcases the strength of the company with many compliments and recommendations. The article title suggests that the way the article will be written- positively. The article starts off by mentioning the awards the company received, this is to catch the reader’s attention on how well positioned the company is in its sector, especially if you are a consistent flyer of Emirates.
‘The Emirates Group’s continued commitment to service excellence has been recognized with four prestigious industry gongs. The Dubai-based carrier dominated the Business Traveller Middle East awards, claiming the coveted Best Airline title, as well as Best Regional Airline and Best First Class. In addition, Skywards took top honours for Best Frequent Flyer Program’.
This article does not have many opinions except for how Emirates’ divisional senior vice-president commercial operations Richard Vaughan believes the company is just going to get better but it is interesting how he mentions the challenging time for the airline industry and the economy in general and comments that the company is still at a high level compared to other airlines “This recognition, coming at such a challenging time for the airline industry, is acknowledgement of our continued investment and commitment to providing outstanding service.”I believe it was a smart comment when he mentioned the customers in one of the quotation, its a good way to get consumers involved with the company while complementing Emirates airline at the same time ‘Our passengers have come to expect exceptional standards and it is fabulous to know we remain their favourite airline’.
The article also gives the reader information about the company and its plans for the future, this article mainly targets audience who are interested in Emirates airline, information such as:
‘The airline will this year take delivery of 17 new aircraft, including 777s and Airbus A380s, launch flights to new destinations, and strengthen its route network to provide more travel options and flight connections for its customers across the globe.In addition, the interior of many aircraft in its existing fleet will be refitted in a $600 million makeover program to make sure every aircraft meets the increased expectations of passengers who have flown on the newer aircraft’.
Therefore if you are not interested in the airline this article will not really catch your attention, I believe Saudi Gazette has a strong relationship with the airline because all the recommendations and positive feedbacks will tell you that there in good relationship with Emirates airline.
Saturday, 16 May 2009
Sunday, 10 May 2009
Blog 7- UK Business optimism improving
Business optimism improving
URL: http://uk.reuters.com/article/businessNews/idUKTRE54412820090505
Date: Thursday 6th May, 2009
While the UK economy has been going through extremely difficult times, this article sends a positive message to the reader; it was posted in the (Reuters) website. In the article they mentions lots of survey as a evidence to backup their comments- ‘The UK and Euro Area Business Trends survey, conducted by British accountancy firm BDO Stoy Hayward, showed a rise in its BDO Optimism index in both regions, with optimism in the UK starting to catch up with that of the Euro zone’. The survey was conducted by 11,000 business people across Europe showed that its UK optimism index rose fastest. As a reader you can clearly identify that the article is convincing the reader that the UK economy is on the rise. Figures and comparison are looked at clearly to prove that. While they are some negative messages to the readers especially if you are from the UK, which mentions that the survey report also predicted significant increases in unemployment in both the UK and the Euro zone for the next quarter and beyond, pointing out that unemployment tends to lag GDP movements by between three and nine months. They also mention how deflation is a major growing concern for businesses in Europe. They end the article in a positive manor by taking comments that Peter Hemington, partner at BDO Stoy Hayward and it goes as follows “Despite being greeted with scepticism, quantitative easing looks to have paid off so far for the Bank of England. The European Central Bank now needs to make some bold decisions of its own if it is to stave off the threat of deflation in the Eurozone," In my opinion this article is affective because it brings confidence to the British readers by being positive and using effective methods and evidence to prove to the readers that situations are improving in the UK economy.
URL: http://uk.reuters.com/article/businessNews/idUKTRE54412820090505
Date: Thursday 6th May, 2009
While the UK economy has been going through extremely difficult times, this article sends a positive message to the reader; it was posted in the (Reuters) website. In the article they mentions lots of survey as a evidence to backup their comments- ‘The UK and Euro Area Business Trends survey, conducted by British accountancy firm BDO Stoy Hayward, showed a rise in its BDO Optimism index in both regions, with optimism in the UK starting to catch up with that of the Euro zone’. The survey was conducted by 11,000 business people across Europe showed that its UK optimism index rose fastest. As a reader you can clearly identify that the article is convincing the reader that the UK economy is on the rise. Figures and comparison are looked at clearly to prove that. While they are some negative messages to the readers especially if you are from the UK, which mentions that the survey report also predicted significant increases in unemployment in both the UK and the Euro zone for the next quarter and beyond, pointing out that unemployment tends to lag GDP movements by between three and nine months. They also mention how deflation is a major growing concern for businesses in Europe. They end the article in a positive manor by taking comments that Peter Hemington, partner at BDO Stoy Hayward and it goes as follows “Despite being greeted with scepticism, quantitative easing looks to have paid off so far for the Bank of England. The European Central Bank now needs to make some bold decisions of its own if it is to stave off the threat of deflation in the Eurozone," In my opinion this article is affective because it brings confidence to the British readers by being positive and using effective methods and evidence to prove to the readers that situations are improving in the UK economy.
Wednesday, 6 May 2009
Blog 6 (UK economy Weakest in 30 years)
UK economy 'weakest in 30 years'
URL: http://news.bbc.co.uk/1/hi/business/8015704.stm
Date: Thursday 30th April, 2009
When looking at BBC’s website this headline caught my attention ‘UK economy weakest in 30 years’. This article has a wide range of information they highlight data information figures, graphs, present position and future forecast. When reading this article you could easily tell that they want the readers to have a good idea how bad the British economy is going before talking about the Optimistic aspect of it. The first headline of the article goes as follows ‘The UK economy shrank 1.9% in the first three months of 2009, according to gross domestic product (GDP) data from the Office for National Statistics’ it gives numerous of figures about the economy so the readers have a better sense of what’s happening, basically there backing up the title of the article. In this article they split the ideas and views into section first they talk about the economy, then the ‘weaknesses to come, ‘Gloomy forecasts’ and then they concluded it with section of ‘Optimistic’. There are many opinions for example when discussing the weaknesses to come- The biggest contributor to the decline was the manufacturing sector, which shrank by 6.2% in the first three months of the year, having decreased by 4.9% in the previous quarter. "The last six months has seen the sharpest fall [in GDP] on record and the manufacturing number... is a record," Jon Beadle from the Office for National Statistics (ONS) told the BBC. You can also view a video and it’s worth viewing when reading this article, the person who speaks seems to be very negative and not too optimistic, they believe not many changes will occur in 2009 but in the long run the outcome should improve- "I very much doubt that GDP is going to contract at these sort of rates for any longer, but I do think it will still contract all throughout 2009," said George Buckley at Deutsche Bank. "So there's still a lot of weakness to come, but not as weak as we're seeing today."
The article concludes with a normal manner after mentioning all the negativity of the UK economy- Conservative leader David Cameron said the figures showed the government had a wildly optimistic view of the state of the UK economy: "The chancellor gave a set of forecasts in the Budget," he said. "Everyone said they were over optimistic, and already, just a few days later, the next lot of official figures coming out shows that he's been over optimistic, shows that what the government's been doing hasn't been working." This quote surprises me because this was supposed to be more positive as it was in the Optimistic section of the article but it seems more negative than positive. In the next week I will closely how articles about the UK economy want to be more positive than negative so they can give the readers a positive attitude when reading the article and maybe more hope for the future.
URL: http://news.bbc.co.uk/1/hi/business/8015704.stm
Date: Thursday 30th April, 2009
When looking at BBC’s website this headline caught my attention ‘UK economy weakest in 30 years’. This article has a wide range of information they highlight data information figures, graphs, present position and future forecast. When reading this article you could easily tell that they want the readers to have a good idea how bad the British economy is going before talking about the Optimistic aspect of it. The first headline of the article goes as follows ‘The UK economy shrank 1.9% in the first three months of 2009, according to gross domestic product (GDP) data from the Office for National Statistics’ it gives numerous of figures about the economy so the readers have a better sense of what’s happening, basically there backing up the title of the article. In this article they split the ideas and views into section first they talk about the economy, then the ‘weaknesses to come, ‘Gloomy forecasts’ and then they concluded it with section of ‘Optimistic’. There are many opinions for example when discussing the weaknesses to come- The biggest contributor to the decline was the manufacturing sector, which shrank by 6.2% in the first three months of the year, having decreased by 4.9% in the previous quarter. "The last six months has seen the sharpest fall [in GDP] on record and the manufacturing number... is a record," Jon Beadle from the Office for National Statistics (ONS) told the BBC. You can also view a video and it’s worth viewing when reading this article, the person who speaks seems to be very negative and not too optimistic, they believe not many changes will occur in 2009 but in the long run the outcome should improve- "I very much doubt that GDP is going to contract at these sort of rates for any longer, but I do think it will still contract all throughout 2009," said George Buckley at Deutsche Bank. "So there's still a lot of weakness to come, but not as weak as we're seeing today."
The article concludes with a normal manner after mentioning all the negativity of the UK economy- Conservative leader David Cameron said the figures showed the government had a wildly optimistic view of the state of the UK economy: "The chancellor gave a set of forecasts in the Budget," he said. "Everyone said they were over optimistic, and already, just a few days later, the next lot of official figures coming out shows that he's been over optimistic, shows that what the government's been doing hasn't been working." This quote surprises me because this was supposed to be more positive as it was in the Optimistic section of the article but it seems more negative than positive. In the next week I will closely how articles about the UK economy want to be more positive than negative so they can give the readers a positive attitude when reading the article and maybe more hope for the future.
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