Blog 7- UK Business optimism improving

Business optimism improving
URL: http://uk.reuters.com/article/businessNews/idUKTRE54412820090505
Date: Thursday 6th May, 2009

While the UK economy has been going through extremely difficult times, this article sends a positive message to the reader; it was posted in the (Reuters) website. In the article they mentions lots of survey as a evidence to backup their comments- ‘The UK and Euro Area Business Trends survey, conducted by British accountancy firm BDO Stoy Hayward, showed a rise in its BDO Optimism index in both regions, with optimism in the UK starting to catch up with that of the Euro zone’. The survey was conducted by 11,000 business people across Europe showed that its UK optimism index rose fastest. As a reader you can clearly identify that the article is convincing the reader that the UK economy is on the rise. Figures and comparison are looked at clearly to prove that. While they are some negative messages to the readers especially if you are from the UK, which mentions that the survey report also predicted significant increases in unemployment in both the UK and the Euro zone for the next quarter and beyond, pointing out that unemployment tends to lag GDP movements by between three and nine months. They also mention how deflation is a major growing concern for businesses in Europe. They end the article in a positive manor by taking comments that Peter Hemington, partner at BDO Stoy Hayward and it goes as follows “Despite being greeted with scepticism, quantitative easing looks to have paid off so far for the Bank of England. The European Central Bank now needs to make some bold decisions of its own if it is to stave off the threat of deflation in the Eurozone," In my opinion this article is affective because it brings confidence to the British readers by being positive and using effective methods and evidence to prove to the readers that situations are improving in the UK economy.