Blog 8- (Emirates voted top of the class)

Emirates voted top of the class
URL: http://arab2.com/f/dynamic-frameset.html?http://www.saudigazette.com.sa/
Date: Saturday 16th May, 2009

I was looking at the Saudi Gazette website which is a very famous Saudi news paper in English, and I found an interesting article about Emirates Company focusing on the airline sector. This article showcases the strength of the company with many compliments and recommendations. The article title suggests that the way the article will be written- positively. The article starts off by mentioning the awards the company received, this is to catch the reader’s attention on how well positioned the company is in its sector, especially if you are a consistent flyer of Emirates.
‘The Emirates Group’s continued commitment to service excellence has been recognized with four prestigious industry gongs. The Dubai-based carrier dominated the Business Traveller Middle East awards, claiming the coveted Best Airline title, as well as Best Regional Airline and Best First Class. In addition, Skywards took top honours for Best Frequent Flyer Program’.
This article does not have many opinions except for how Emirates’ divisional senior vice-president commercial operations Richard Vaughan believes the company is just going to get better but it is interesting how he mentions the challenging time for the airline industry and the economy in general and comments that the company is still at a high level compared to other airlines “This recognition, coming at such a challenging time for the airline industry, is acknowledgement of our continued investment and commitment to providing outstanding service.”I believe it was a smart comment when he mentioned the customers in one of the quotation, its a good way to get consumers involved with the company while complementing Emirates airline at the same time ‘Our passengers have come to expect exceptional standards and it is fabulous to know we remain their favourite airline’.
The article also gives the reader information about the company and its plans for the future, this article mainly targets audience who are interested in Emirates airline, information such as:
‘The airline will this year take delivery of 17 new aircraft, including 777s and Airbus A380s, launch flights to new destinations, and strengthen its route network to provide more travel options and flight connections for its customers across the globe.In addition, the interior of many aircraft in its existing fleet will be refitted in a $600 million makeover program to make sure every aircraft meets the increased expectations of passengers who have flown on the newer aircraft’.
Therefore if you are not interested in the airline this article will not really catch your attention, I believe Saudi Gazette has a strong relationship with the airline because all the recommendations and positive feedbacks will tell you that there in good relationship with Emirates airline.